Published Wednesday, January 25, 2012–MacLean’s
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When you trawl the pickle aisle of a Canadian grocery store you’re almost certain to see shelves of Bick’s products and that iconic red-and-green logo. It’s the country’s dominant producer of pickles. At least it used to be. After more than 60 years of processing cucumbers, onions, peppers and beets in Canada, Bick’s has closed its plants in Dunnville and Delhi, Ont., and moved its operations to Wisconsin.
The move has left the Canadian pickle industry adrift, with farmers fretting—worried not just about falling cucumber prices and disappearing markets, but the very fate of the Canadian-made pickle. Marshall Schuyler once grew 600 tonnes of cucumbers for Bick’s per year but has gradually been cutting back in favour of more profitable crops like soybeans and corn. This year, for the first time in 20 years, he won’t be planting any. “The future success of Canadian cucumbers—and many of our processed vegetables—depends on the consumers’ willingness to pay for food safety,” he says, referring to the rise of cheaper foreign imports that picklers like Bick’s are turning to…
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